ACCOUNTING
About ProfitView
ProfitView wasn’t dreamed up in a boardroom. It was built out of necessity, inside real companies with real vehicles on the road, real crews to pay, and real decisions riding on the numbers. Now we’re handing other owners the tools we wish we’d had on day one.
"I don't believe in letting people learn the hard way. I believe in giving them the tools they need to succeed."
Dan GreerFounder, ProfitView Accounting
Our story
Before we ever kept books for anyone else, we were the owner staring at a bank balance, trying to figure out whether we’d actually had a good month.
Dan Greer started out as a firefighter and EMT. Then he built Eclipse DOT, a compliance partner for trucking and service companies, and then another company, and another after that. Every one of them taught the same lesson: you can be great at the work and still get blindsided by the numbers.
Growing to where we are today meant learning the hard way. Tight months nobody saw coming. Big decisions made on gut feel because the reports showed up too late to help. Paying for mistakes that clean numbers would have caught early.
So we built our own system: monthly reports that tell an owner what changed, where the cash went, and what needs attention next. We run every Eclipse company on those reports today. And we kept coming back to the same thought: we wish we’d had this when we started.
ProfitView is how we make sure the next owner does. Our clients get the same reports and the same financial discipline we run our own companies on, from their first month with us.
What we believe
We paid for our mistakes so you don’t have to. Everything we learned building our companies goes into how we serve yours.
Your books should help you make the next decision, not just sit in a folder for your CPA once a year.
When you know your numbers, you stop carrying the worry. That’s time and energy back for your family, your people, and your next move.
Our values
If it’s on our plate, it’s ours. No excuses and no finger-pointing.
We tell you what the numbers say, even when it’s not what you want to hear.
We don’t just close the month. We push for what’s next in your business.
Modern tools and smart reporting that get you clear answers faster.
Money conversations can be heavy. We make them useful, and even encouraging.
It’s the foundation we build our companies on, and it shapes how we treat people.
The Eclipse family
ProfitView is part of a family of companies built to serve blue-collar and service business owners. If you already know one of us, you already know how we operate.
You are here
ProfitView
Bookkeeping and owner reporting that tell you what to do next.
Compliance
Eclipse DOT
Your DOT compliance partner for fleets, carriers, and drivers.
Visit Eclipse DOT →
Marketing
Forged Media Co
Websites, content, and marketing for blue-collar brands.
Visit Forged Media →
Live event
Forge Business Exchange
Two and a half days of growth for owners ready to build something bigger.
See the event →
Your turn
Start with a Financial Assessment. We’ll show you where your numbers stand and what it takes to get them working for you.